About Us
EMD Surface Solutions, the home of effects, becomes susonity...
marking the beginning of an exciting new chapter
Building one global brand, SUSONITY unites proven heritage with future ambition. With the industry's broadest portfolio of effect pigments, functionals, and actives, we are evolving into a more agile, global, and innovative partner for cosmetic and surface solutions. A new name, but the same outstanding effects and expert service.
What does this mean for you?
At Surface Solutions, our relationship with our customers has been fundamental to our success and this is not going to change with our new name.
✅ Trusted brands like Iriodin®, Xirallic®, RonaCare® and Timiron® will all continue
✅ All production sites, quality standards, and services remain fully in place
✅ Our global experts and our local teams are ready to shape what's next—with you
Welcome to infinite possibilities. Welcome to SUSONITY.
our name & its meaning
Our new name goes beyond Surface Solutions. The word creation encapsulates key qualities that form the very foundation of our new brand. The acronym SUSO stands for Surface Solution, while ITY represents the infinity of possibilities and a broader scope of competences and expertise that the brand represents.
Our values define who we are
Being the home of effect pigments is the basis of our doing. We inspire our customers to transform spaces, objects and people, offering infinite possibilities in surface and cosmetic solutions. Turning the ordinary into the extraordinary.
But we grow beyond effects. As the leading strategic partner for innovation, to long-lasting partnerships and co-creations. Creating peace of mind for our customers.
Our logo: a visual reflection of our identity
We are extremely proud of our new logo, the Phoenix bird. The multi-facetted design represents our values, our products and our services. We help you transform any surface from the ordinary into the extraordinary. We believe in the power of transformation.
Our brand colors: infinite color possibilities
Our brand colors stand for infinite possibilities across media and materials. Yet in application, we stay monochromatic, using one color and its shades to express focus, calmness, and clarity. Our seven color families offer all the shades needed to differentiate between segments and applications. It's all part of what makes SUSONITY more than a name – it's a design-driven experience that goes beyond effects.
Outlook and next steps
Our team continues to strive to deliver excellent solutions for you and serve your needs with the highest-quality standards. Our partnership is of utmost importance to us, and we will continue to do everything we can to further strengthen our collaboration. We will keep you informed throughout our Susonity transformation process whenever there is relevant information to share. For any questions, please reach out to your local account partner or customer service.
Surface Solutions
We are the experts who make the world more beautiful!
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