New Energy Vehicles Color Trends - Anchors
In the ever-changing tide of the times, we seek new "Anchors", redefining products and opening a new chapter in design. We are introducing the new Anchors series, responding to the boundless enthusiasm and steadfast mission demonstrated by the automotive industry in the development of new energy vehicle models. We join hands in this global technological innovation, committed to building a sustainable new world together. We have meticulously crafted 24 pearlescent color styles, centered around three major themes, contributing our strength to the dual propositions of this era.
Color Theme #1：Clean Wonderland
Clean Wonderland, an ideal beautiful world
We are facing increasingly severe environmental challenges, and people yearn for a pollution-free world. This reflects the urgent need to improve the environment and the desire for inner healing under various pressures. People seek solace in simple, relaxing experiences to cope with uncertainty. This adds a turn of light-hearted pleasure to the field of color.
Color Styling 1：WASHED SKYLINE
Color Effect：From the bright red metallic effect on the front to the pure blue hue on the side, it's like the sky after a heavy rain, with the clear sky revealing a shimmering glow.
Effect Pigments in Formulation：
Color Styling 2：STONE MOSS
Color Effect：A solid light grey tone with a texture that shows delicate color-changing effects when viewed from different angles, presenting a sparkling and exquisite texture.
Effect Pigments in Formulation：
Color Styling 3：PINK BUDS
Color Effect：Adding golden shimmering particles on top of the warm pink effect, like golden buds blooming in a rosy mist.
Effect Pigments in Formulation：
Color Theme #2：Faith in Life
Faith in Life, appreciation of the great nature.
In an era where people highly depend on and value technology, we firmly believe that the ultimate goal of design still revolves around people's lives, and technology is the means to achieve this goal. The vitality displayed by nature, which nurtures life, serves as a motivational force, empowering individuals to use technology and overcome challenges. Fantasy moves forward, embracing high technology and discovery.
Color Styling 1：PROTON STREAM
Color Effect：A tech-savvy silver grey, as if protons are traversing through time and space, showcasing the unique and exquisite beauty of technology.
Effect Pigments in Formulation：
Color Styling 2：FOREST ELFS
Color Effect：Crystal-clear green particles twinkle on a silk-like dark grey, like encountering a group of playful sprites in a mysterious forest.
Effect Pigments in Formulation：
Color Styling 3：FOGGY MAPLES
Color Effects：Bright orange, yet with a soft texture, like a gentle maple forest shrouded in mist in the early morning.
Effect Pigments in Formulation：
Color Theme #3：Fantasy Forward
Fantasy Forward，enjoy the achievement of technology.
This is an exciting moment for drivers to fully embrace the results of technology! High-performance power systems and captivating in-car entertainment provide us with an extraordinary experience. The desire for sports cars can also ignite our imagination, triggering beautiful visions. In this theme, we embrace technological innovation, presenting unlimited imagination and creativity.
Color Styling 1：METAL SPLENDOR
Color Effect：When the scorching sun shines directly on the white iron, the reflected light separates into orange and green brilliance, displaying the gorgeous beauty of dazzling white metal.
Effect Pigments in Formulation：
Color Styling 2：DARK SHEEN
Color Effect：Inspired by the bright luster on black metal, there is a great contrast in brightness between the front and side of the color, with a fine and dazzling sparkle effect.
Effect Pigments in Formulation：
Color Styling 3：AURORA
Color Effect：The gorgeous pearlescent effect is applied to the three-coat pearl white color, showcasing the charming moment of the aurora.
Effect Pigments in Formulation：
LOOKING FOR OTHER COATING FORMULATIONS & INSPIRATIONS?
Surface Solutions
We are the experts who make the world more beautiful!
Information on hazard classes or hazard categories can be found in the safety data sheet.
© 2025 Merck KGaA, Darmstadt, Germany and/or its affiliates. All Rights Reserved.
Reproduction of any materials from the site is strictly forbidden without permission.