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Color Forecast Formulations

SEASON THEME

It's under the theme "POLARIZATION" that we are excited to unveil our new market and consumer insights on beauty and color trends for the second half of 2025, empowering you to stay ahead in this dynamic industry!

Our innovative marketing tool designed for forecasting cosmetic color trends, which vividly illustrates the current "bi-polar" market dynamics characterized by the dual desires for LESS and MORE.

In today's beauty landscape, consumers are increasingly drawn to the simplicity of minimalism, seeking understated elegance and natural hues that reflect a more authentic self. Simultaneously, there is a powerful push towards maximalism, where bold colors and extravagant designs capture attention and express individuality.

However, this phenomenon is not merely a game of contradictory tensions; rather, it represents a balanced interplay where opposites attract.

Our tool analyzes these contrasting trends, revealing how they coexist and influence consumer preferences.

With our forecasting insights, you can navigate this complex landscape with confidence, ensuring that your product offerings resonate with the evolving tastes of your audience. Embrace the beauty of balance and let our tool guide you in harnessing the power of these emerging trends in the cosmetic industry.

Interested in having access to the whole Color Forecast #52 Trend Guide content? Discover it right away.

FORMULATIONS

Two trend directions for color and product are identified, each of which is expressed through three different beauty looks.

9 formulations and 6 pigment blends are your source of inspiration for make-up and skin care.

Our choice of colors, textures, and effects is the result of the collaboration with BEAUTYSTREAMS, the leading beauty trend agency.

Interested in having access to the whole Color Forecast #52 Trend Guide content? Discover it right away!

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THE WHITE PAGE

Porcelain Miracle | Pearl Primer

Formulation Code: W25-1-1

DOWNLOAD FORMULATION

OUR RECIPE AT A GLANCE

BARE ESSENTIALS

Infused Glow Sun Stick | Light and Shadow

Formulation Code: W25-1-21 & W25-1-22

DOWNLOAD LIGHT FORMULATION

DOWNLOAD SHADOW FORMULATION

OUR RECIPE AT A GLANCE

CLEAR MESSAGE

Blue Art-Liner | Natural Eyeliner

Formulation Code: W25-1-31

DOWNLOAD FORMULATION

OUR RECIPE AT A GLANCE

SUGAR RUSH

Cherry Flush | Liquid Lipstick

Formulation Code: W25-2-41

DOWNLOAD FORMULATION

OUR RECIPE AT A GLANCE

FLOWER FRENZY

Chromatic Filter | Pink and Green Highlighter

Formulation Code: W25-2-51a & W25-2-51b

DOWNLOAD PINK FORMULATION

DOWNLOAD GREEN FORMULATION

OUR RECIPE AT A GLANCE

DISCO DRAMA

Elevating Eyes | Mascara and Eyebrow Gel

Formulation Code: W25-2-61 & W25-2-62

DOWNLOAD BLUE FORMULATION

DOWNLOAD PINK FORMULATION

OUR RECIPE AT A GLANCE

DISCOVER MORE COSMETIC FORMULATIONS

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