Color Forecast Formulations

SEASON THEME

It's under the theme "POLARIZATION" that we are excited to unveil our new market and consumer insights on beauty and color trends for the second half of 2025, empowering you to stay ahead in this dynamic industry!

Our innovative marketing tool designed for forecasting cosmetic color trends, which vividly illustrates the current "bi-polar" market dynamics characterized by the dual desires for LESS and MORE. 

In today's beauty landscape, consumers are increasingly drawn to the simplicity of minimalism, seeking understated elegance and natural hues that reflect a more authentic self. Simultaneously, there is a powerful push towards maximalism, where bold colors and extravagant designs capture attention and express individuality.

However, this phenomenon is not merely a game of contradictory tensions; rather, it represents a balanced interplay where opposites attract. 

Our tool analyzes these contrasting trends, revealing how they coexist and influence consumer preferences. 

With our forecasting insights, you can navigate this complex landscape with confidence, ensuring that your product offerings resonate with the evolving tastes of your audience. Embrace the beauty of balance and let our tool guide you in harnessing the power of these emerging trends in the cosmetic industry.

Interested in having access to the whole Color Forecast #52 Trend Guide content? Discover it right away.