HomeKnowledge HubCosmetics & Personal Care Formulation ExamplesGen Z Beauty

GEN Z BEAUTY BE BOLD, BE YOU

LET'S MEET GEN Z

Welcome to the world of Gen Z beauty where every face tells a story, and every story is authentically beautiful.

Commonly named Gen Z this age group were born between the mid-1990s and early 2010s.

This dynamic demographic is marked by a unique set of characteristics, values, and aspirations that shapes their worldview and influences their interactions with the world that surrounds them. So what kind of consumers are they? Gen Z expect innovations, surprises and personalization. Therefore, products should not only be original and aesthetic, but also respond to their individual, unique needs. While pre-purchase research is an integral step before shopping.

THE KEY ASPECTS OF GEN Z BEAUTY LOVERS

Understanding and embracing Gen Z values and preferences is key to their hearts.

Sustainability, and inclusivity, along with a preference for self-expression and authenticity shapes their beauty world.

Not forgetting about creativity and innovation that are the lifeblood of Gen Z's impact on the cosmetic industry.

FORMULATION INSPIRATION

Discover our innovative formulation examples reflecting the key values of Gen Z across such categories as skin care and make-up. Get inspired!

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DISCOVER MORE COSMETIC FORMULATIONS

Vivid Muse | Surface Solutions
Do you have a specific, cosmetic blend in mind and have problems creating your desired shade? Or you want to shorten the color matching process while creating new cosmetic formulations? Now we have an efficient solution for you.
Eusolex® Formulation Finder | Surface Solutions
Finding the right formulation for your sun care product can be troublesome. With that in mind, we designed our Eusolex® Formulation Finder, taking you through our expertise and finding out what you need by asking you the right questions! Stay ahead of the speedy sunscreen market with our great Eusolex® portfolio.
Formulation Examples | Surface Solutions
Formulation Examples
Body & Personal Care Formulation Examples | Surface Solutions
Far from just being a simple means for cleaning, personal care has become a significant way to indulge oneself and add wellness sensations to daily life. A touch of luxury in combination with skin and hair caressing ingredients creates a feeling of well-being every day.
Color Cosmetics Formulations | Surface Solutions
Now is the time to stand out from the crowd. Create eye-catching effects with the right set of effect pigments. Take your pick from our pearlescent pigment range: Ronastar®, Colorona®, Xirona®, Timiron®. This quartet is your gateway to unimaginable possibilities where you can choose between discreet shimmer or sparkling brilliance. Our broad RonaFlair® functional fillers portfolio paves the way to high performance cosmetics to fine-tune skin feel, texture or soft-focus effects.
Color Forecast | Surface Solutions
It's under the theme "POLARIZATION" that we are excited to unveil our new market and consumer insights on beauty and color trends for the second half of 2025, empowering you to stay ahead in this dynamic industry!
Eusolex® T-Pure Formulations
Eusolex® T-PURE is a pure mineral powder form TiO2 UV filter grade, free of microplastics and synthetic silicones, offering excellent UVA & UVB absorption properties. Eusolex® T-PURE has an average particle size >30 nm (confirmed by TEM measurement) and is fully compliant with Annex VI of Cosmetics Regulation (EC) for TiO2 UV filters. Eusolex® T-PURE can be dispersed in oil and water, we recommend incorporation as powder with high dispersing energy or as pre-dispersion into the oil phase. Eusolex® T-PURE is COSMOS-approved, vegan and Halal certified.
Face Care Formulation Examples | Surface Solutions
Targeted face care nowadays is all about high performance and well-being. Our portfolio of various skin care active ingredients offers you a treasure you can use to fulfill all desires to improve skin conditions. One can start from immediate impact like e.g. hydration support and goes further to long lasting and repairing or preparing aspects for skin.
Healthy Glowing Skin Secret
Our extensive range of organic and inorganic UV filters gives you peace of mind and power of choice. With a portfolio that also includes encapsulated UV filters for even more formulation options, the possibilities for safe sun care seem endless – and not just for sunscreens. Get inspired by modern light protection formulation examples!
Featured Formulation Example | Surface Solutions
Cosmetics is a wonderful and colorful world, where trends come and go. How to keep up? Get on-going insights through our Featured Formulation Example.
Pigmentation Control Formulations | Surface Solutions
An even skin tone without (age) spots and blemishes is considered the perfect beauty ideal. Skin brighteners can help to adjust the complexion on the one hand, but also to achieve a more even appearance. For those who aspire to the gentle glow of sun-kissed skin while avoiding the harmful effects of sun exposure, self-tanners based on dihydroxyacetone are a healthy alternative to achieve a noticeable tan within just a few hours after application. Have a look at our formulation concepts for skin pigmentation control!
Sun Care Formulations | Surface Solutions
Our extensive range of organic and inorganic UV filters gives you peace of mind and power of choice. With a portfolio that also includes encapsulated UV filters for even more formulation options, the possibilities for safe sun care seem endless – and not just for sunscreens. Get inspired by modern light protection formulation examples!