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Helping Our Customers Shine

We excite customers with beautiful, effective solutions, contributing to exceptional formulations that empower them to achieve their sustainability goals. Through it all, we're unlocking new stories that connect with evolving cosumer expectations.

Dedicated to your sustainability

We've been providing customers with sustainable solutions and information and we're passing these on down the supply chain so all partners share in the benefits.
Our dedication to responsible sourcing, of natural mica and other minerals, ensures our practices are highly reliable, regularly externally audited and address any customer requests for data and information. Natural mica is a highly sustainable raw material, produced without any chemical processes and very limited water usage, and has the lowest footprint of all pigment substrates. Effect pigments based on natural mica are a safe choice in a sustainable product portfolio.

Our pigment solutions for laser marking are rapidly replacing printed or labled packaging, therewith reducing footprints and improving the plastics recycling process in the growing circular economy.

Our UV filters and insect repellants are sustainable alternatives that help improve the length and quality of many lives all around the world. Solutions with clear benefits for humans and environment. And our RonaFlair® pigments are a great alternative to talc, which is suspected to be harmful for humans. In our cosmetics portfolio we offer a full range of 'Clean Beauty' solutions, for halal and vegan customers, without micro-plastics, and cover several natural product labels. All benfiting the health of humans and the environment. Real solutions supporting a really sustainable economy.

We also endeavor to provide as much and as accurate information about our products, including certificates for various recycling and health schemes.

HOW WE HELP OUR CUSTOMERS SHINE...

Experience Digital Colors | EMD Surface Portal
Effect pigments are going digital. Learn how colors and effects come to light on 2D and 3D objects, like panels and car shapes. Move the light source to discover the full secrets of stylings, with their unique sparkle, highlights and color travel effects. Experience how your favorite color translates from a panel to our sportive M-One car, resting in its garage or out on the road.
Instrumental Color Release | Surface Solutions
Data driven technologies are moving forward at top speed: Also EMD Electronics as a quality leader offers a new digitized color release process for the global QC of pearlescent pigments. Highly reliable color data will replace the perception of the human eye. How? Instrumental color data have been correlated with visual evaluations to derive instrumental specifications based on the DIN99o formula.
Banish the Microplastics | EMD Surface Portal
We offer effective, scientifically proven alternatives to microplastics: equivalent but sustainable solutions that let you eliminate them from cosmetic formulations and regain consumers’ confidence.
Clean Beauty | EMD Surface Portal
Every year, we witness the come-and-go of countless make-up trends and new beauty standards. Some focus on a specific segment, some only come as seasonal inspirations, and some stay with us long enough to become a norm in the beauty industry.
Certifications
Many new and creative labels and certificates have emerged in recent years to inform customers and consumers of healthy, safe and sustainable facts about products. Such labels and certificates are a confirmation of good practices, suitable product designs and a sustainable background. Many of our products meet such label and certificate (third party or self-assessment) criteria and we're happy to use them.
Responsible Sourcing
We are dedicated to championing best practices across our supply chains, even when it isn't mandated or typical in our industries. We believe in taking a proactive approach and doing what’s right.
Sustainable Supply Chains
Global legal guidelines are increasingly forcing transparency in global and local supply chains. But when we demand more information, data and security from our own scope-3 suppliers, we should realize we ourselves are our customers' scope-3 suppliers. We're all in it together, all in one supply chain.